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General Marketing Books
| Name of Text Books | Author | Publisher | ISBN No | Price (US $) |
| Applications in Basic Marketing | E.Jerome McCarthy | IRWIN | 0 256 10116 7 | 13 |
| Basic Marketing | E. Jerome McCarthy, William D. Perreault | IRWIN | 0 256 06865 8 | 75 |
| Essentials of Marketing | Geoff lancaster and Lester Massingham | McGraw-Hill | 0 07 084181 0 | 45 |
| Indian Cases in Marketing Management | Dilip M. Sarwate | Everest Publishing | 81 86314 58 10 | 22 |
The
above prices are inclusive of courier charges to all GCC Locations.
Courier costs to other locations are marginally higher. Please email for
quotation. Books in stock will normally be delivered within 2 working days after
receipt of payment.
Please order your books at Bookshop@WebAll.org
